Apple wins the title of “thinnest smartphone” and extends Samsung patent battle to UK

The marketing scuffle which occurred in the UK between Samsung and Apple and was extended later was won by Apple. After the Samsung released its Galaxy S II, which was almost 8.71 mm thick, it challenged Apple’s iPhone4 which was said to be the world thinnest smartphone about 9.3mm thick.

As the UK’S Advertising Standards Authority (ASA) intervened, it find out that the Apple’s device was slimmer than Galaxy S II and said that the Galaxy S II has major bulges at the top of the devices, reported by the Guardian.

The ASA on this decision was of the view that “Apple said customers would not be fascinated by the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could be adjusted into a pocket or purse.”
It further added that it voted in favor of Apple because the iPhone 4′s thickest point was thinner than the thickest point of the Samsung Galaxy S II.

Apple sues Samsung in the UK, its 20th jurisdiction to file suit in

On the other hand Apple has filed a separate court case against Samsung over patents, which in view of Samsung was a counterattack as it claimed the patents in June. The company told ZDNet.

The battle between Samsung and Apple is going on in Japan, South Korea, Germany, Italy, France, The Netherlands, the American ITC, US and Australia.