Study: Pinterest drives more referral Traffic than Google+

Pinterest, the Website that let people collect and share photos online via “virtual pinboard” has progressively cumulative a very dedicated following of users that extends far  beyond the app-obsessed early adopter mob. Last day we have obtained a new study out of content shared by company Shareaholic illustrated just how powerful the Palo Alto, California-based startup has become.

Pinterest is amazingly driving more referral traffic on the web as compare to Google+, YouTube, Reddit and LinkedIn altogether. This is what we have observed in the Shareaholic’s January 2012 referral report that is based on to the data aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month.

In the study it has been observed that Pinterest was responsible for 3.6 percent of referrals which was pretty amplified from 2.5 percent during the previous month. That shows that the site is growing quickly and making ground on Twitter which drove 3.31 percent of traffic in January which is decreased from 3.62 percent in December. The Pinterest’s rise in the traffic is pretty much rapid when observed from a large scale that the site owned only 0.17 percent of the traffic in Shareaholic’s July survey.

Undoubtedly Facebook is standing on the top position in the study as it was responsible to bring more than a quarter of all referral traffic in January. After Facebook, StumbleUpon stand next in the line with 5.07 percent.

It is pretty worth mentioning to see a relative newcomer mounting so rapidly in the web space. While the web’s more reputable companies are quite powerful these days, the fact that a startup like Pinterest has successfully established its own foothold shows that the competitive landscape is still alive and mainstream users are open to trying things from new players.